HOW WE WORK: SELLER

Private Sale horses may be listed at any time. Once listing is LIVE on website, it will remain for up to 30 days. All listings must be submitted through CPS’s Consignment Request Form and accepted. Once accepted, and final materials are submitted, please allow up to 5 days for the listing to be LIVE on CPS website. In the instance final materials are received in the 2 days prior to an auction starting, the auction listings will be uploaded first.

Step 1: Complete a Consignment Request Form
Step 2: Once accepted by CPS, pay consignment fee to hold your spot.
Step 3: Submit Required Materials when ready.
Step 4: Review your personalized listing page prior to going LIVE!
Step 5: Sit back and relax while CPS markets and sells your consignment!

Fees:

• $500 consignment fee ($650+ value)
  • Fee is due after consignment is accepted in order to hold listing spot. This fee is nonrefundable.
  • Payment methods: Venmo, PayPal or Credit/Debit Card
• 8% commission due upon sale of consignment
  • CPS handles all financial transactions on behalf of Buyer & Seller.
• No ‘no sale’ or ‘pass out’ fee
• No Buyers Premium added
• National individualized marketing is included with consignment fee.
  • Additional marketing/advertising may be added, for a fee, upon request.

Required:

• Current Coggins (within 6 months)
• Original Registration papers (if applicable) in sellers hands
• Signed Transfer (on registered consignments) for buyer
• Electronically signed Terms & Conditions (link will be sent upon consignment acceptance)
• Completed CPS Health & Fitness Form (will be sent electronically upon acceptance)
• Professional quality materials
  • View Required Materials tab for additional information

Included:

• Personalized page and professionally written description (grammar, structure, and clarity)
• 12 social media posts per platform (Facebook, Instagram, TikTok)
  • 5 photo posts, 1 video post, 4 reels
• 3 paid – personalized and targeted – social media ads
• 4 text alerts and 3 email campaigns to CPS subscribers
• 2 Facebook group shares
• 2 personalized marketing graphics
• 1 promotional video posted on CPS YouTube channel
• 1 direct post in a variety of active Facebook horse sale groups
• 1 paid advertisement on an external site (e.g., Ranch World, Horse Clicks, Equine Now)

Additional Terms:

• Once payment and materials are received, horse is committed to the Private Sale listing and commissions are due.
• Listing price must be agreed upon with CPS.
  • Seller may notify CPS at any time if they are open to offers or price reductions.
  • CPS will actively negotiate to secure best price possible.
• If consignment doesn’t sell during the 30-day period, and a buyer contacts you within the 2 weeks following (as a result of CPS marketing), commissions still apply and payment must go through CPS.
• If unsold after 30 days, the consignment may be transitioned into next CPS auction.
  • A reduced rate of $150 will be charged.
  • The reserve price for the auction will automatically be set at 30% less than the Private Sale list price.
    • Seller may choose to set a lower reserve, but not higher.

Thank you for your interest in consigning with Cowpony Sales, LLC, we look forward to working with you! Please review our list of required materials to ensure you’re prepared to provide us with the best resources to market your listing. All materials are required prior to listing.

High quality professional materials are the BEST way to adequately sell your consignment. We highly suggest hiring a professional photographer (we can assist in locating one in your area if needed) as high quality photo and impressive video is not a place to settle. The photos and video provided are the first impression people will get of your consignment, give them a reason to read the description and fall in love! We will always market to the best of our ability, however, high quality materials are KEY in getting results.

Requirements:

• Professional quality photos
  • Minimum of 2 confirmation shots
  • Square dimensions preferred for social media use; cropping may remove watermarks or trim parts of horse.
  • Each listing has a limit of 10 photos.
• YouTube video link with 5+ minutes of clear and steady maneuvers, training and stand out content. If your description states an ability, it is required to show that in the video. Landscape video is preferred.
  • CPS can create for an additional fee; materials will be needed 5 days prior to create.
• 5 unedited portrait layout video clips (for use in Reels)
• 1-2 minute promotional video, landscape preferred.
  • No music/audio
  • Do not upload to YouTube
  • Include MOST impressive footage from longer video.
  • CPS can create for an additional fee; materials will be needed 5 days prior to create.
  • Registration papers in hand, with all required transfer paperwork, on all registered horses.
    • Non-registered horses & ponies CPS highly recommends a vet note estimating age.
  • Current negative Coggins (within 6 months)
  • Ability to complete CPS Health Form
    • Last known date of farrier, teeth, vaccinations, worming
  • Health Certificate:
    • Seller is responsible for obtaining for transport at auction end.
  • CPS recommends obtaining basic radiographs on any of the following:
    • Performance Prospects
    • Performance Horses
    • Horses with reserves over $20,000
    • Horses over the age of 15
  • Accurate height measurement

Once Consignment Request has been submitted and approved, you will receive more information on providing materials. Contact Us at any time with additional questions!