SELLER: Auction Process

Auction Dates: August, October, December, March, June

Contact Us for exact dates, deadlines and availability.

All Auction listings must complete an Auction Nomination form a minimum of 1 month prior to auction. CowPony will review nominations and respond within 1-2 business days. It is important to be as thorough and concise as possible on the nomination form as only 10 consignments will be selected to participate.

Marketing will begin 3 weeks prior to auction ending and all materials are required at that time. Please review our Materials Guidelines prior to nominating your listing to ensure you are able to meet the requirements.

Bidding will be open for 2 days, with the auction concluding on a Wednesday evening starting at 7pm CST. Auctions run with a ‘soft close,’ meaning if a bid is placed in the last 4 minutes, an additional 4 minutes will be added to the timer. Auction concludes when no additional bids are placed for 4 continuous minutes.

Step 1: Complete an Auction Nomination Form.
Step 2: Once accepted by CowPony, pay non-refundable consignment fee to hold your spot.
Step 3: Submit Required Materials 1 month prior to Auction start date.
Step 4: Review your personalized listing page prior to going LIVE!
Step 5: Sit back and relax while CowPony markets and sells your consignment!

Fees:

• $250 consignment fee ($300+ value)
  • Fee is due after consignment is accepted in order to hold listing spot. This fee is nonrefundable.
  • Payment methods: Venmo, PayPal or Credit/Debit Card
• 8% commission due upon sale of consignment
  • CowPony handles all financial transactions on behalf of Buyer & Seller.
• Seller sets Reserve
• No ‘no sale’ or ‘pass out’ fee
• No Buyers Premium added
• National individualized marketing is included with consignment fee.
  • Additional marketing/advertising may be added, for a fee, upon request.

Required:

• Current Coggins (within 6 months)
• Original Registration papers (if applicable) in sellers hands
• Signed Transfer (on registered consignments) for buyer
• Electronically agreed upon Terms & Conditions
• Completed CowPony Seller Health Disclosure Statement
• Professional quality materials
  • View Required Materials for additional information

Included:

• Personalized page and professionally written description (grammar, structure, and clarity)
• 6 social media posts per platform (Facebook, Instagram, TikTok)
  • 3 photo posts, 1 video post, 2 reels
• 2 paid – personalized and targeted – social media ads
• 2 text alerts and 2 email campaigns to CPS subscribers
• 20 Facebook group shares
• 10 Direct Facebook group posts
• 1 promotional video posted on CPS YouTube channel

Additional Terms:

• Reserve price must be agreed upon with CPS and is never shared or made public.
  • Once Reserve is agreed upon and consignment is accepted, this cannot be increased.
  • At anytime during the sale, the Reserve price may be lowered.
• If consignment doesn’t sell at auction end, and a buyer contacts you within 2 weeks of sale end (as a result of CowPony marketing), commissions still apply and payment must go through CowPony.
• Unsold consignments remain listed on CowPony platforms for 1 month post-auction, at the reserve price.
  • A la carte marketing options are available during this post-auction period.